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The Living Room Still Reigns Supreme

The past few years have certainly been golden ones for streaming, as it finally outgrew the clutches of linear TV to become the dominant way...

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83% of US Households Have a Smart TV and/or a Streaming Device

We all know that consumers have increasingly turned to streaming services to watch their favorite TV and movie content. But how (and where) are they...

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Halo From the Other Side: How CTV Lifts Every Ad Channel

Connected TV has transformed the television into a performance marketing powerhouse, but the platform isn’t just changing the face of TV: it’s boosting outcomes across...

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A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.

When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the...

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Streaming Ad Spend Will Surpass Linear by 2025

As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV,...

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Predictions For Connected TV in 2023

Much has been made of CTV’s big year in 2022. From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was...

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Who’s Your Audience? The Big Game Edition

Just as we’ve wrapped the last of our ‘Happy New Year’ wishes for the month (yes, even into the third week of January), it’s time...

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DTC Brands Increased CTV Ad Spend by 384% From Q1 to Q3 in 2022

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. But, according to a new article from Adweek, as social platforms...

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US Subscription OTT Video Ad Spend Will Reach $10 Billion in 2023

Subscription streaming companies were some of the first entrants into the Connected TV space, offering TV and movie content to subscribers at a fixed price...

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