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80% of Consumers Use Ad-Supported Connected TV

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. A new study from LG Ads Solutions found that 80%...

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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values. From Patagonia to The Body Shop,...

6 Min Read

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7 Audience Segments Home Goods Brands Should Be Targeting

Since the global pandemic hit in 2020, the economy has been in a state of flux. However, one thing has remained the same—people have continued...

5 Min Read

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Ad Recall and Purchase Intent Are Higher for TV Ads than Mobile

This year has seen a rise in the number of advertisers who have been moving their ad dollars to Connected TV—and it looks like that...

2 Min Read

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Where We’re Going, We Don’t Need Cords: Why 2023 Will be the Year of CTV

Connected TV has had one heck of a year in 2022. Streaming services merged and consolidated, all of the major services spent more money than...

4 Min Read

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Slasher Movies and Slashed Subscription Prices

What do Mike Myers and Nancy Meyers have in common? Streaming channels are hoping both will be a draw to viewers who are constantly evaluating...

7 Min Read

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Who’s Your Audience? Halloween Edition

The spooky season is upon us, with Halloween creeping up the corner in the next two weeks. According to Statista, consumers are expected to spend...

2 Min Read

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Connected TV Yields 30% Higher ROI than Other Marketing Channels

We all know that Connected TV has been growing in popularity over the last few years. But a new report reveals that this rising channel...

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Why BYOB (Build Your Own Bundle) Is a Step Forward For Connected TV

We hate to say we told you so, but we knew it was coming: the TV bundle is back, but not in the way you...

3 Min Read

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