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The Holidays are Looking Bright

We’re heading into a recession–maybe? With the uncertainty around what moves the economy is going to make next, it can make Q4, an already stressful...

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A Tale of Two B2B Case Studies

Connected TV may not be the conventional advertising platform for B2B brands, but for those that have explored this avenue, they have seen true performance...

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What the ESPN Blackout Says About the Future of TV

An alarming thing happened to football fans last Saturday. As millions of Americans sat down to watch college football with friends and family, fans started...

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How AI Gives the Gift of the Perfect Holiday Ad

It’s called “the most wonderful time of the year,” but for advertisers, this year has extra reason to be merry and bright. As the landscape...

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Introducing MNTN’s Incrementality Reporting for Connected TV

We know it’s important to understand the true impact of your advertising—especially when it comes to the unique conversions and revenue you’re driving to grow...

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Rad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance

Nostalgia can be powerful. It helps people to remember things or situations that are familiar, and often instills a sense of security—something we all could...

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Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go...

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The Silver Economy: What We Know About the Senior Generations on Connected TV

This post was produced in partnership with Coming of Age, a Lever Interactive company that specializes in marketing to audiences over the age of 50....

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7 Audience Segments Travel Brands Should Be Targeting

Despite the current state of economic uncertainty, people are choosing to spend on travel. Nearly 70% of consumers reported that they’d travel in summer of...

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