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The Best Practices For Advertisers During An Economic Crunch

“Are we in a recession or what?” It’s a question that many advertisers have been asking themselves for months now—and how MNTN’s Senior Product Marketing...

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Performance Driver: How CTV Gets Auto Dealers to Fire on All Cylinders

Connected TV has supercharged TV advertising into a sleeker, measurable, and fully targetable performance channel – and savvy brands are using it to rewrite the...

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Who’s Your Audience? Holiday 2022 Edition

So, you just came back from a refreshing summer vacation and are in the midst of planning your back-to-school campaigns—and then boom: the realization that...

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44% of Digital Political Ad Spend in 2022 Has Been Spent on CTV

Political ad spending is in full swing in anticipation of the November midterms. In fact, AdImpact reports that $3.6 billion has already been spent on...

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The Cheats Guide to Acing Back-to-School

As summer winds down and students nationwide begrudgingly get their school supplies (and latest fall fashions?) ready for another school year—there’s also a lot happening...

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HBO Max and Discovery+—Streaming’s Newest Odd Couple

Some say opposites attract when it comes to love, but does this statement hold true for streaming content? HBO Max and Discovery+ will soon learn....

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Hot Off the Press

We’re about halfway through Q3, and the summer season is still going strong. That makes it the perfect time to start making headway to prepare...

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56% of Connected TV Viewers Would Watch Ads To Save Money

A new survey from Hub Entertainment Research reveals that more than half of Connected TV viewers (56%) say they would choose a platform with ads...

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MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...

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