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Putting the Ho- Ho- Ho Into Your Holistic Marketing Strategy These Holidays

So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content...

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Streaming Had the Largest Share of U.S. TV Viewing in July 2022

This July, American viewers spent more time watching content on streaming than on cable or broadcast television. According to data from Nielsen, total time spent...

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Why Q4 is Primetime for B2B Brands on CTV

As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just...

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It Finally Happened: CTV is More Popular than Linear

It’s official: Americans now stream more content than they watch anything on broadcast or cable TV. TV measurement firm Nielsen reports that July 2022 saw...

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Travel Brands on CTV: Oh, the Places You’ll Show

After a few rough years of a pandemic and lockdowns, travel brands are amid the hottest summer in years – and the future’s looking brighter...

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69% of Consumers Believe FAST Ads Are Higher Quality than Linear Ads

A growing percentage of those consumers who have been making the switch from linear to streaming are watching through free ad-supported streaming TV (FAST). And...

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Holiday 2022 is the Gift That Keeps Giving—Even in August

Economic headwinds are potentially coming our way this Q4—which is exactly the reason why you should be making headway on your quarterly planning now. This...

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How Top Travel Brands Are Flying High in 2022

The last few years have been a bumpy ride for travel brands. COVID restrictions, lockdowns, technological disruptors and changing consumer behaviors—it’s enough to exhaust even...

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Premium Subscription Channels Race to the Bottom (Line)

It’s been a big year for streaming, with a lot of shakeups in the industry. Netflix reported a loss of subscribers for the first time....

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