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Will This Year’s Back-to-School Season Bring Home the Bacon?

A recent article earlier this month released by Forbes revealed that back-to-school sales are projected to grow about 5.9% this year, versus 13.1% last year....

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The Verdict Is In: CTV is the Future of Law Firm Advertising

TV advertising is smarter, measurable, and fully targetable now thanks to Connected TV. It has completely changed the playing field for advertisers—so what does that...

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Why Roku’s Earnings Tell a Bigger Story of Ad Budgets

Could economic circumstances be to blame for Roku’s lackluster earnings, or is there more that lies beyond the surface? Last week’s earnings report showed that...

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How to Stretch Your Ad Dollars Further

If you’re in advertising, you’re probably a little concerned right now. In June the annual inflation rate hit 9.1%, common goods are costing more, and...

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The Economy Have You Rethinking Your Ad Spend? Read This First.

Gas prices are up. Spending is down. And now every talking head on the news is uttering a word that sends shivers down marketers’ spines,...

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Inflation is Driving Streaming Cancellations—But Content is the Cure

Like other goods and services, streaming services are not immune to inflation. As the cost of living continues to climb, consumers are cutting back on...

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Streaming Makes Up 33.7% of Total TV Viewing Time

During the summer months, we often expect TV viewing time to decrease as consumers spend more time outside enjoying the warmer weather. But according to...

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25% of Advertisers Believe CTV Is the Most Valuable Media Channel

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with...

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours...

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