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Report: Ad Budgets Shifting From Linear to Connected TV

Connected TV’s Growth Attracting More Budget 2020 may go down in history as one of the most challenging years to date for marketers. Luckily, digital...

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Time Spent Streaming CTV Maintains its Pandemic Growth

More Viewers Sticking With Connected TV There’s no denying consumer habits have changed drastically over the past few months. The question now is: which of...

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Will Cable TV be Phased Out in Favor of Connected TV?

It’s not a matter of ‘if’, but ‘when’. As it stands, cable TV is still raking in more advertising dollars, but internet TV subscriptions have...

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MNTN + Quora Digest

With the rise of CTV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top...

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MNTN Performance TV Versus YouTube

Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift their media budgets in favor...

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How to Modify Your Connected TV Advertising Strategy During COVID-19

During these times of crisis, it has never been more important for brands to remain sensitive to their advertising efforts across the marketing mix and...

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E-Commerce Marketing, Top CTV Platforms, & More | Weekly Marketing News

This week in digital marketing news, there are plenty of recommendations for e-commerce brands on keeping their strategies up-to-date to stay current in the midst...

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Estimates Raised for 2021 Connected TV Ad Revenue

eMarketer Revises Connected TV Estimates Upward In a newly updated estimate, eMarketer has increased their prediction for total ad revenue on Connected TV to a...

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Why We Chose to Build a Living Room Quality Platform

When we created Performance TV, we had in mind a performance marketing channel that not only drove direct measurable impact, but also delivered a visually...

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