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How We’re Solving Impression Tracking for Connected TV

Impression tracking services have long existed in the world of advertising. They help advertisers get accountability from their ad platforms to ensure their ads are...

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Connected TV Advertising: Four Things We’ve Learned With Performance TV

Happy birthday(ish) to us. We’re celebrating over a decade in ad tech, and six years in Connected TV. As Performance TV pioneers, our whirlwind of...

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In the Midst of Facebook’s Brand-Safety Firestorm, Is Connected TV a Safe Haven?

Facebook is hands down one of the most effective ad channels available to advertisers today. Unfortunately for the social network’s ad offering, that hasn’t been...

4 Min Read

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Report: Ad Budgets Shifting From Linear to Connected TV

Connected TV’s Growth Attracting More Budget 2020 may go down in history as one of the most challenging years to date for marketers. Luckily, digital...

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Time Spent Streaming CTV Maintains its Pandemic Growth

More Viewers Sticking With Connected TV There’s no denying consumer habits have changed drastically over the past few months. The question now is: which of...

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Will Cable TV be Phased Out in Favor of Connected TV?

It’s not a matter of ‘if’, but ‘when’. As it stands, cable TV is still raking in more advertising dollars, but internet TV subscriptions have...

4 Min Read

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MNTN + Quora Digest

With the rise of CTV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top...

4 Min Read

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MNTN Performance TV Versus YouTube

Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift their media budgets in favor...

8 Min Read

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How to Modify Your Connected TV Advertising Strategy During COVID-19

During these times of crisis, it has never been more important for brands to remain sensitive to their advertising efforts across the marketing mix and...

5 Min Read

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