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Marketing Trends, Crisis Tips, and In-app Increases | Biweekly Marketing News

As we continue to navigate these uncertain times, following the news can help marketers stay on top of what’s important. Here’s everything that’s interesting in...

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Retail Marketing Rises, Surviving COVID19, & More | Biweekly Marketing News

Marketing news during the COVID crisis is evolving so quickly that it can seem almost impossible to stay on top of it all, but we’re...

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Video Retargeting: 5 Reasons Why Connected TV is the Next Big Thing

If you had to guess, how many businesses use video as a marketing tool? If you guessed nearly nine out of ten, you’re right (you’re...

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Programmatic Connected TV Ads Jump 330%

2019 Saw Enormous Jump in Programmatic CTV As the Connected TV landscape rapidly evolves and grows, it may seem increasingly difficult to navigate for marketers...

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Connected TV Viewers Prefer Ads Over Higher Costs

Viewers Prefer Targeted Connected TV Ads Connected TV viewers say they would rather watch ads than pay high subscription prices to streaming services, and Netflix’s...

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Connected TV Ads Drive Incremental In-Store Traffic

In-Store Traffic Sees Boost From Connected TV Ads Connected TV advertising’s impact is more widespread than just digital marketing metrics – and experts are talking...

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Connected TV Ads Drive Action from DTC Shoppers

Direct to Consumer Shoppers Respond to Connected TV Ads Direct to Consumer, or DTC brands, are enjoying what Connected TV advertising has to offer. According...

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Connected TV Viewers Are Generally Young And Affluent

Younger, Affluent Families Watch Connected TV Generational change is affecting television viewing, and Connected TV advertisers will benefit. According to eMarketer, the majority of baby...

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Viewers Watch More of Connected TV Ads

Longer Ads Are Better on Connected TV According to a quarterly tracking report published by Extreme Reach, viewers watch more of longer-format commercials via Connected...

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