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Ad Revenue for Connected TV Will Reach $8 billion in 2020

Ad Dollars are Following Consumers to Connected TV With Americans spending even more time at home, it is not surprising that ad dollars are following...

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Why Connected TV Advertising Are the Tools of the Trade For Performance Marketers in 2020 (And Beyond)

You could say that 2020 is the year where Connected TV advertising became mainstream, thanks to a global pandemic shifting consumer behaviour and forcing most...

7 Min Read

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Connected TV Advertising: Why Choosing MNTN is Better Than Working Directly With Major Streaming Platforms

If you read through our poke at so-called data-driven advertisers, you’ve probably noticed the running theme of performance that is inherent in everything that we...

5 Min Read

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How Connected TV Advertising Steals the Spotlight From Social Media Advertising

Television marketing, specifically Connected TV advertising, is even more impactful than ever before – one would even say more than social media.  Why? Connected TV...

10 Min Read

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Households are Streaming More Ad-Supported Connected TV

More Viewers are Watching Free Content During the Pandemic According to a new report from Roku, more households are streaming free, ad-supported Connected TV during...

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Connected TV Advertising: Why You Should Choose MNTN Performance TV vs. Other Data-Driven CTV Competitors

You’ve been on the hunt for a Connected TV (CTV) advertising partner for a while, or perhaps you’ve been testing the waters to see what’s...

6 Min Read

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How We’re Solving Impression Tracking for Connected TV

Impression tracking services have long existed in the world of advertising. They help advertisers get accountability from their ad platforms to ensure their ads are...

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Connected TV Advertising: Four Things We’ve Learned With Performance TV

Happy birthday(ish) to us. We’re celebrating over a decade in ad tech, and six years in Connected TV. As Performance TV pioneers, our whirlwind of...

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In the Midst of Facebook’s Brand-Safety Firestorm, Is Connected TV a Safe Haven?

Facebook is hands down one of the most effective ad channels available to advertisers today. Unfortunately for the social network’s ad offering, that hasn’t been...

4 Min Read

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