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CTV Viewers are More Likely to Tell A Friend About a Brand

This year has seen more Americans cut the cord on their cable subscriptions and increase time spent streaming Connected TV. This has led many brands...

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Consumers Are Trying New Streaming Services During The Pandemic

With Americans spending more time than ever in front of their devices at home, it can come as no surprise that they are choosing to...

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Three Major Pieces That Bring Connected TV Advertising to Life

If someone asked you about the number of television ads that you saw on a given day, how likely would it be that you would...

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Ad Revenue for Connected TV Will Reach $8 billion in 2020

Ad Dollars are Following Consumers to Connected TV With Americans spending even more time at home, it is not surprising that ad dollars are following...

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Why Connected TV Advertising Are the Tools of the Trade For Performance Marketers in 2020 (And Beyond)

You could say that 2020 is the year where Connected TV advertising became mainstream, thanks to a global pandemic shifting consumer behaviour and forcing most...

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Connected TV Advertising: Why Choosing MNTN is Better Than Working Directly With Major Streaming Platforms

If you read through our poke at so-called data-driven advertisers, you’ve probably noticed the running theme of performance that is inherent in everything that we...

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How Connected TV Advertising Steals the Spotlight From Social Media Advertising

Television marketing, specifically Connected TV advertising, is even more impactful than ever before – one would even say more than social media.  Why? Connected TV...

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Households are Streaming More Ad-Supported Connected TV

More Viewers are Watching Free Content During the Pandemic According to a new report from Roku, more households are streaming free, ad-supported Connected TV during...

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Connected TV Advertising: Why You Should Choose MNTN Performance TV vs. Other Data-Driven CTV Competitors

You’ve been on the hunt for a Connected TV (CTV) advertising partner for a while, or perhaps you’ve been testing the waters to see what’s...

6 Min Read

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