Digital Ad Growth, Sports Streaming, & More | Weekly Marketing News
Last week saw plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines. In digital marketing news, a new report from IAB reveals that internet advertising had a huge rebound in...
April 12, 2021
Marketers Believe CTV Advertising is Just as Effective as Linear TV
With advertisers looking for alternatives to traditional upfronts and an uptick in interest for new ways to measure TV ad performance, it’s no wonder Connected TV is under a spotlight this year. This is in part due to the number...
April 8, 2021
82% of DTC Shoppers Take Action After Seeing an Ad on CTV
As digital-first consumers continue to propel the rise of DTC brands, there’s an immense incentive to learn how to best reach this desirable audience group. DTC consumers tend to be young, more educated, and frequently shop online. They also are...
April 5, 2021
Artificial Intelligence, Mobile Micro-Moments, & More | Weekly Marketing News
This week there was a lot to cover in digital marketing news. To make it easier for you to keep on top of the most useful stories, we compiled a list of the most interesting headlines. In mobile marketing news,...
April 2, 2021
The Performance Marketers Guide to Memorial Day 2021
With vaccines on the rise and normalcy slowly returning, it looks like the country is in for a swell summer - will we see a ‘Roaring Twenties’ resurgence of travel, entertainment and leisure? Time will only tell. While we can’t...
April 2, 2021
MNTN + Quora Digest
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...
March 31, 2021