426 results found for versus

Attribution in a Cookieless World, The Intensifying Streaming Wars, & More | Weekly Marketing News

This week there was a lot to cover in digital marketing news, from articles on attribution to the 2021 streaming wars. To make it easier for you to keep on top of the most useful stories, we compiled a list...

March 19, 2021

AT&T Unloads DirecTV, Putting Focus on HBO MAX and Connected TV

AT&T made waves with their $48B acquisition of DirecTV back in 2014. Now, their significant investment into the linear TV world is ending with a whimper.  The telecom giant inked a deal with private equity group TPG to sell a...

March 17, 2021

98% of U.S. Consumers Subscribe to at Least One Streaming Service

Consumer subscription services have been exponentially growing in popularity over the last few years. This is in part due to the large number of people interested in the convenience of having products and services accessible from the comfort of their...

March 15, 2021

Ad Spend is Expected to Shift from Linear TV to Digital

With more and more people watching their favorite shows and movies through streaming and Connected TV services, many brands and advertisers are looking to the ever expanding digital streaming platform services to make that contact. In fact, 88% of marketing...

March 10, 2021

MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...

March 2, 2021

Why Investing in Connected TV Advertising is Your Best Bet Yet

If you weren’t able to tune into our webinar hosted by our friends at eMarketer, click here for the full webinar recording. We’ll be running a monthly series of webinars throughout the whole year, so sign up to our mailing...

February 25, 2021