The Stream Dream Team: Companies Unite For Ultimate Sports Service
In the spring of 1967, the first Super Bowl, then called the AFL-NFL World Championship Game, was held. The game was simulcast across NBC and CBS, who both used the same video feed but featured different announcers. Things were fine...
February 16, 2024
The Top Mistakes Brands Make With Their CTV Ad Spend
If you missed the 2023 streaming recap, we’ll be honest: you missed a lot. Between the Hollywood strikes, delayed content releases, platform fragmentation and consolidation (yep, those are all happening at the same time), and the rising cost of subscriptions,...
January 29, 2024
The Travel Boom is Coming – What’s Your Ad Strategy?
“Travel is recovering pretty quickly. I don’t know if we’ll need to market very strongly in the summer.” That’s a quote from a major airline executive, and it sets the tone for the coming deluge of travelers looking to book...
April 20, 2021
The TV Upfronts in a New Streaming World
It’s that special time of year when the stages are set and the red carpet is rolled out–not for an awards show but the annual TV upfronts. For the first time since the pandemic, media companies and advertisers were back...
May 26, 2022
The Verdict Is In: CTV is the Future of Law Firm Advertising
TV advertising is smarter, measurable, and fully targetable now thanks to Connected TV. It has completely changed the playing field for advertisers—so what does that mean for law firms like yours? When you think of law firm ads, you could...
August 4, 2022
TikTok, Ocean Spray, and Seizing a Viral Moment the Right Way
When Nathan Apodaca’s car broke down on his way to work, he was prepared for that scenario. He almost certainly wasn’t prepared for what was to follow. "My car, it just shuts off sometimes," he said in an interview with...
October 20, 2020