Cable TV Advertising: Benefits, Rates, and How It Works
Trying to get your commercials on cable TV? You're not alone! If you're here, you've likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as...
February 16, 2024
Broadcasters and CTV, Memorial Day Shoppers, & More | Weekly Marketing News
Within the world of marketing, industry news sometimes seems like it moves at the speed of light. To make it easier to stay on top of all the headlines, we created this weekly marketing news roundup. First up in digital...
May 27, 2022
Brand Awareness Marketing: What Is It and How Does It Work?
At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling...
February 12, 2024
Brand and Performance Marketing, Post-Pandemic CTV, & More | Weekly Marketing News
This week, there was a lot of industry news for marketers to follow. In digital marketing news, Adweek covered how a mix of performance marketing and branding is the best way for marketers to achieve success with their campaigns. Consumers...
May 28, 2021
Blurring Boundaries Between Marketing Models, CTV Viewing Time, & More | Weekly Marketing News
In the world of digital marketing, it’s always important to be on top of industry headlines so you don’t fall behind the times. Luckily, there are plenty of sources that help you do just that. This week, Adweek covered the...
August 20, 2021
Blast From the Past: Streaming is Reviving the TV of Old
Here at MNTN, we know (and have covered) that when it comes to Connected TV, a lot of what is “new” is technically based on an “old” idea. But when it comes to the actual TV and movie content, viewers...
April 19, 2024