426 results found for versus

Who’s Your Audience? Summer 2023 Edition

Advertising over summer is a little like the swells during surf season—calm and steady, but the best time to sharpen those skills in time for the peak winter swells (in this case, Q4). Our performance data shows that summer-friendly verticals...

July 13, 2023

65% of CTV Marketers Plan To Increase Spend in 2023

We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of...

July 14, 2023

85% of Ad-Supported Streaming Tier Sign Ups Are New Subscribers

Netflix and Disney+—two of the newer entrants into the hybrid ad-supported streaming space—are reaping the fruits of their efforts as their subscriber counts continue to grow despite the saturation of the streaming industry. According to a recent survey conducted by...

July 21, 2023

The Real TV Buffs: Making Marketing Gains with CTV

Linear television left advertisers wanting more. While these ads could reach a large audience, there was no way to know who you were reaching—only where they were located. This forced advertisers to create broad, generic ad content that would only...

July 26, 2023

CTV Ad Spend Has Increased by Nearly 400% Since 2019

All of the key Connected TV metrics—including time spent and user numbers—are on the rise, according to a new article from Insider Intelligence. And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400%...

August 4, 2023

How Retail Brands Can Press Play on Connected TV Advertising

Sometimes, advertisers might feel like they’re screaming into the void (buy my things!) when it comes to traditional television advertising. Sure, they know they created the ad, bought a spot, and did all the hard work. But it’s incredibly difficult...

August 9, 2023