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Connected TV Statistics: Advertising, Viewership & Growth Trends
Connected TV viewership continues to rise in popularity among consumers, due to the ease of access to an array of content options through both free ad-supported and subscription services. What do the statistics say about the new trend shift in...
March 25, 2021
Game On: Sports Meets Streaming in the Biggest Playoffs of the Year
When news broke about Amazon’s $1 Billion deal with the NFL to host “Thursday Night Football” on Prime Video, it confirmed what we were already thinking during last month’s Super Bowl - that advertisers are reevaluating linear TV’s value as...
March 23, 2021
The Average U.S. Household Subscribes to Four Streaming Services
According to an article from Digiday, the average U.S. household is paying for four streaming subscriptions, only intensifying the fight for audiences among the major media and TV networks who have content streamed via Connected TV services. Platforms like Netflix,...
March 22, 2021
Attribution in a Cookieless World, The Intensifying Streaming Wars, & More | Weekly Marketing News
This week there was a lot to cover in digital marketing news, from articles on attribution to the 2021 streaming wars. To make it easier for you to keep on top of the most useful stories, we compiled a list...
March 19, 2021
AT&T Unloads DirecTV, Putting Focus on HBO MAX and Connected TV
AT&T made waves with their $48B acquisition of DirecTV back in 2014. Now, their significant investment into the linear TV world is ending with a whimper. The telecom giant inked a deal with private equity group TPG to sell a...
March 17, 2021
98% of U.S. Consumers Subscribe to at Least One Streaming Service
Consumer subscription services have been exponentially growing in popularity over the last few years. This is in part due to the large number of people interested in the convenience of having products and services accessible from the comfort of their...
March 15, 2021