Who’s Your Audience: Father’s Day
by Melissa Yap
2 Min Read
What's the deal with dad's day this year?Check out our Father's Day report
Our battle series continues as two programmatic advertising types face-off
5 Min Read
The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level.
Traditionally, DSPs (Demand Side Platform) have been used by performance marketers seeking variety and performance in their ads. Times have quickly changed, rendering this form of advertising less popular. A study by Pathmatics showed the number of DSPs reduced by 40% between January 2016 and April 2018 with a continual decline, as new platforms and technology emerge. Some of the remaining DSPs have started offering Connected TV inventory, however their offerings aren’t perfect and beg for a better solution. Enter Performance TV, which isn’t considered a DSP by any means, but is superior in more ways than one:
Learn More: DSP, SSP, and Ad Exchange: What’s the Difference?
Performance TV is the clear winner across all of these major adtech pain points, but it doesn’t stop there. Learn more about advertising on CTV on our website here.
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