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From the MNTN Slack — Video Ad Channels Should Be Friends
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? And what do the big shake-ups at...
March 29, 2024
Are All AI Features Created Equal? Not in Video and CTV
AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can tell viewers what it thinks they want, and further shaping the viewing — and potentially the advertising — experience. Last...
April 5, 2024
And the Award for Most Successful Industry on CTV Goes To…
If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. With over 205 million video-on-demand subscribers in the United States and 87% of US households having at...
April 16, 2024
10 Demand Generation Metrics and KPIs to Measure Funnel Success
Demand generation metrics and demand generation KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies. These metrics provide insights into how well marketing activities convert interest into actionable business opportunities. In this article, we will...
April 16, 2024
Blast From the Past: Streaming is Reviving the TV of Old
Here at MNTN, we know (and have covered) that when it comes to Connected TV, a lot of what is “new” is technically based on an “old” idea. But when it comes to the actual TV and movie content, viewers...
April 19, 2024
The Future of (C)TV Is Now
If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an improved search feature or a new billboard in Roku City. While these viewer-facing changes are happening, there’s also a ton...
May 3, 2024