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Programmatic Connected TV Ads Jump 330%
2019 Saw Enormous Jump in Programmatic CTV As the Connected TV landscape rapidly evolves and grows, it may seem increasingly difficult to navigate for marketers who still haven’t added this channel to their marketing mix. By analyzing ad transaction trends,...
February 27, 2020
Connected TV Viewers Prefer Ads Over Higher Costs
Viewers Prefer Targeted Connected TV Ads Connected TV viewers say they would rather watch ads than pay high subscription prices to streaming services, and Netflix’s latest subscriber numbers may be evidence of that sentiment. The subscription-based streaming giant reported they...
January 23, 2020
Connected TV Ads Drive Action from DTC Shoppers
Direct to Consumer Shoppers Respond to Connected TV Ads Direct to Consumer, or DTC brands, are enjoying what Connected TV advertising has to offer. According to research conducted by Hulu and Telaria, 82% of DTC shoppers will take action after...
December 5, 2019
Connected TV Viewers Are Generally Young And Affluent
Younger, Affluent Families Watch Connected TV Generational change is affecting television viewing, and Connected TV advertisers will benefit. According to eMarketer, the majority of baby boomers and Gen Xers prefer broadcast television, however 86% of millennials and Gen Zers watch...
September 26, 2019
How Connected TV Retargeting is Transforming TV Advertising
Imagine a world where you could not only retarget your site visitors across the web, but on television too. When your audience settles in for a relaxing evening of watching TV — there’s your ad waiting for them. That would...
May 29, 2019
DTC Shoppers Spend More Time Streaming Than on Social
Direct-To-Consumer Shoppers Prefer Streaming People aren’t just watching TV differently with Connected TV, they’re interacting with media in an entirely different way. According to new research from Telaria, direct-to-consumer (DTC) shoppers spend far more time streaming content than they do...
May 9, 2019