Q5 is the New Q1: How to Keep Your CTV Strategy Going Strong Into 2024

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What This Session Is About

Brands love to ring in the new year with an impressive Q4, but what happens after? Twist: it’s not Q1 again — it’s “Q5.” Just because the calendar year starts over doesn’t mean your campaigns and ad strategy should, too. Brands that are historically busy early in the year can use data they’re generating today to stuff the sales funnel and build brand loyalty tomorrow. MNTN shares CTV tactics marketers can implement today — including how to evolve your creative and audience strategies — to make the most of Q5 and beyond.

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