Webinar

Why Performance-Powered Brand Marketing Is A (Big) Game Changer In 2024

Presented by:

Summary

What This Session Is About

Let’s be real: TV advertising has notoriously had a transparency problem. But it’s become easier to rise above those limitations with connected TV, which unifies brand marketing and performance marketing tactics together to provide crystal-clear clarity into the outcomes of TV campaigns. This integrated approach is called performance-powered brand marketing, and it ensures something every TV campaign needs: a whole lot more accountability.

Join MNTN for a webinar to learn:

Why performance-powered brand marketing is the big game changer that will bring accountability to TV advertising.
How this holistic approach lets advertisers use performance marketing tactics to generate and measure brand marketing success.
How to adapt successful brand strategies to harness the performance power of CTV.