How (and Why) CTV is Driving Growth for Retail Mobile Apps

Summary

What This Session Is About

Mobile apps are big business for retailers. How big? We’re talking billions of dollars and hours spent every month. So naturally, you want your target audience downloading and engaging with your app. But how do you reach them? With Connected TV, retail brands are delivering the right ads to the right audience – beamed onto their living room TV while they watch with a mobile device in hand (we call it “second screen behavior”).

Join Dan Terek, Director of CTV/OTT Strategy at MNTN, and Larissa Klitzke, Senior Product Marketing Manager at AppsFlyer on Tuesday, September 21st at 2 PM ET / 11 AM PT. Together, Dan and Larissa will explore the importance of retail mobile apps in today’s market – and how CTV can target your ideal customer, drive downloads, and measure campaign performance in ways you never imagined.

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