The Latest MNTN Webinars & Events.

We team up with top publications, brands, and tech partners to share insights from the industry's best.


Upcoming Webinars & Events

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Seeing Connected TV Through a Search Marketer Lens

Seeing Connected TV Through a Search Marketer Lens

Thursday, April 18, 2024 | 10:00 AM PT / 1:00 PM ET

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search  has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook.

Join MNTN to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll understand how CTV complements a search strategy by:

  • Allowing search marketers to reach, retarget, and convert high-intent audiences
  • Enabling a deeper understanding of essential metrics, including incrementality, without the high price tag
  • Protecting your brand’s reputation in a brand-safe environment
  • Creating a halo effect that can improve the search and social channels you already use

Speakers

Rebeccah Bakich
Digital Marketing Manager

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The Future of (C)TV is Now

The Future of (C)TV is Now

Monday, April 29, 2024 | 10:00 AM PT / 1:00 PM ET

When you open your favorite streaming app, you expect exciting updates: frequently refreshed content, an occasional redesign, or even new quality-of-life improvements. What you might not realize is that advertisers see the same things happening on the backend. In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be — while still making it easier than ever for brands of all sizes to get in on the action.

Join MNTN and the American Marketing Association as we shine a light on the latest advances in CTV and the possibilities they open. From CTV’s positive halo effect on other ad channels in your marketing mix, to how brands can easily and affordably launch campaigns and produce creative at scale, we’ll share everything you need to know to supercharge your performance marketing strategies and improve your outcomes. Because advertising on TV should be as exciting as watching it.

Speakers

Vittoria Cipollone
Sr. Platform Experience Manager

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The Marketer’s Guide to Evergreen CTV Ads

The Marketer’s Guide to Evergreen CTV Ads

Tuesday, May 7, 2024 | 10:00 AM PT / 1:00 PM ET

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands' loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads.

Join MNTN and Adweek as we look at how evergreen TV ads can reinforce your seasonal  campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round. We'll cover the success strategies of brands that successfully balance evergreen and seasonal TV campaigns, as well as tips for approaching your creative and goals for each. The result: everything you need to keep your campaigns — and your revenue — somewhere that’s evergreen.

Speakers

Allie Lindly
Senior Customer Success Manager

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Bringing CPG to CTV: Why Awareness-Driven Brands Must Rethink Measurement on Television

Connected TV has changed the game for advertisers looking to drive and measure online conversions and revenue. But what does it have to offer those that don’t tie success to direct outcomes? Are brands in the CPG, entertainment, and auto manufacturing industries destined to miss out on groundbreaking advancements in TV advertising? Join CTV ad industry veteran Ali Haeri as...

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The Top 3 Connected TV KPIs & Benchmarks Every Retailer Needs to Know

If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the...

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Is it Time to Bring TV into the World of Performance Marketing?

While being one of the most coveted, visible, and brand-friendly channels of advertising, linear television has always been one of the worst channels in terms of measurability. What if there was a way to retain the prestige and effectiveness of television advertising, while having the measurement of those campaigns be indistinguishable from traditional performance marketing channels like paid search and...

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