The Latest MNTN Webinars & Events.
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Planning season is upon us for 2023, and search marketers may find this year more stressful than most. There is a lot of speculation about what changes are just around the corner, which makes it harder to rely on performance from this key channel. Paid search marketers are looking for creative solutions to ensure the security of their strategies going...
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Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to accurately target them, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. You...
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If you’re in the financial services industry, you’re accustomed to promoting methods that cut costs, drive returns, and maximize every dollar spent—shouldn’t your ad strategy have the same mentality? CTV revolutionized the TV ad by making it targetable, measurable, and accountable. Now, the platform is outranking broadcast and cable TV in viewership—and becoming a powerful tool for financial institutions looking...
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B2B marketers have long relied on social as their video ad destination, but these days, social platforms are losing their luster. From evolving algorithms and changing ownership to reduced performance and measurement, social has become a challenging space. However, advertisers can’t just abandon their video ad strategy—it’s become an expected medium and has proven to be an effective touchpoint. Thankfully...
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Join MNTN’s Director of Product Marketing, Matt Collins, as he details how Connected TV is changing the advertising landscape, shows how the platform can protect your ad budget during economic uncertainty, and shares insider strategies to maximize the potential of CTV.
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Take a drive in any major city and the billboards are hard to miss. Not only are they advertising the next blockbusters, but SaaS companies are touting their services to daily commuters. While the push to increase incremental awareness and conversions is essential to maintain growth, there is a better (and safer) way to reach your target audience: Connected TV....
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As the connected TV space expands, ad-supported premium TV programming is strengthening its position with advertisers as powerful media to engage audiences. As audiences flock to their must-see streaming programming, how are platforms and their partners collaborating with marketers to maximize the full potential of connected TV? How are marketers acting on the analytics and targeting capabilities of these connected...
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It’s not easy out there for an emerging brand. Every day they face stiff competition, a global marketplace, and an endless sea of new concepts and ads that vie for their audience’s attention. Emerging brands both big and small need to be resilient, strategic, and have a performance marketing mindset to survive. And the best survival kit has come in...
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