The Latest MNTN Webinars & Events.

We team up with top publications, brands, and tech partners to share insights from the industry's best.


Upcoming Webinars & Events

Save your (virtual) seat for our next presentation.

The Dog Days Are Over: Summer’s Heating Up For CTV Advertisers

The Dog Days Are Over: Summer’s Heating Up For CTV Advertisers

Wednesday, May 29, 2024 | 11:00 AM PT / 2:00 PM ET

For years, the summer doldrums meant lazing by the pool, no new shows, and a lull in advertising efforts. And while that first one is never going away, it’s the other two that have changed dramatically. Today, savvy advertisers are using the long-forgotten, late-summer season to launch sizzling campaigns and generate holiday-sized impacts mid-year. And with new tools and strategies, replicating these successes is easier than getting a sunburn at the beach.

Join MNTN as they look at how CTV flipped the “summer lull” script and is heating up ad campaigns. We’ll break down which industries and brands have been finding summer success, give data-backed insights on winning performance plays, and share everything you need to make this a summer to remember.

Speakers

Jessica DeLeon
Account Director

Register Now

Watch On-Demand

Missed a webinar or event? Don’t worry: that’s what these on-demand replays are for.

Filter By:

How Brands are Approaching Connected TV in 2022

Connected TV is changing the ways brand and performance marketing teams approach their roles within advertising. Marketing teams are realizing that CTV offers measurable outcomes and more engaging, long-form ad formats that can lead to new engagement, customer acquisition and revenue. Join Alexa Tierney, senior director of customer success at MNTN, and Ian Zelaya, senior editor, Custom, at Digiday Media...

Presented by:

How Connected TV Brings Much-Needed Agility to TV Advertising

Oliver Embry helped build cutting-edge traffic and retail strategies for adidas, and now leads the charge on advertiser product innovation at MNTN. His experience creating effective and unexpected tactics for retailers has led to countless revenue wins. So with an ever-changing cultural and economic climate—the looming supply chain crisis being the latest example—what opportunities does he see for savvy marketers...

Presented by:

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.

Building a Perfect TV Ad: What AI Analysis Reveals

Is there a perfect commercial? We analyzed over 1,800 CTV ads to find out Have you ever wondered what elements make the perfect commercial? What’s the right tone to strike? How many scenes should it feature? Is there a correct number of actors, and if so, how many should have speaking parts? Using QuickFrame’s Video Vitals AI technology, we analyzed...

Presented by:

How Streaming is Defining the New Era of TV Advertising

Streaming television has upended the classic TV advertising model. In its place, brands are presented with an ad channel that combines performance marketing and creative innovation—along with a wealth of data that helps them improve upon both. How can advertisers make the most of this opportunity? Join Joanne Bradford, MNTN’s Chief Growth Officer, as she explores how brands can successfully...

Presented by:

Moving B2B Marketing to the Big Screen presented by MNTN

B2B marketers have long focused their advertising efforts on channels like paid search and LinkedIn. While these two may be effective, they also carry inherent limitations that keep B2B strategies one dimensional. Once considered out of reach and unscalable in the B2B space, Connected TV — done the right way — is a major opportunity for B2B marketers to launch...

Presented by:

CTV and the Social Media Mindset: Bringing Creativity Back to Advertising

You’ve seen Maximum Effort’s topical and compelling ads go viral. Ever wonder how they do it? It’s more than just having Hollywood talent – it’s about applying a “social media mindset” to advertising. And the good news is anyone can do it. That’s why we’re finally spilling the secrets to success. Join Maximum Effort’s George Dewey and MNTN’s Ali Haeri...

Presented by:

Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

With the advent of Performance TV, streaming television advertising campaigns run so effectively that advertisers can now shift their focus to what matters most: TV creative. In this discussion, MNTN CEO Mark Douglas will explore why his firm merged with Ryan Reynolds' renowned creative agency Maximum Effort, how advertisers are now thinking about their approach to TV creative, and what...

Presented by:

The Top 5 Things Retail Marketers Need to Know About Connected TV

Connected TV (CTV) has changed the game for successful brands looking to reach their audience, drive measurable conversions, and boost revenue. Regardless of their size or industry, top-performing retailers are also benefiting from the targeting and measurement capabilities of CTV. But is the platform right for your retail brand? Join MNTN, the world’s first and only CTV advertising platform optimized...

Presented by:

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo