The Latest MNTN Webinars & Events.

As advertisers increasingly turn to first-party data to engage audiences on connected TV, brands often don’t realize they already have the data they need — or how to use it. For the brands that do, this first-party data is a CTV goldmine. Studies show that retargeting campaigns using first-party data outperform upper-funnel efforts — and savvy brands are using this...

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Ryan Reynolds is more than just a red carpet regular–he understands how effective a message can be when it’s paired with the right delivery. The same can be said for Connected TV advertising—with advancements in targeting and measurement, Connected TV has transformed TV advertising into a performance channel (yes, even for B2B customers). Join Ali Haeri, MNTN’s Vice President of...

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Connected TV married the sight, sound, and motion of TV advertising with the digital roots of paid search and social. While linear TV touted a broad awareness play, CTV changed the game, transforming TV advertising into a powerful performance machine. It has proven to be an effective tool to generate new demand—but its effects transcend the TV screen. It actually...

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Meeting potential customers where they are is more important than ever, especially in television advertising where customers want to feel like they are having a more personalized experience. While the ad sector may see a slowdown in overall spending in 2023, connected TV is expected to buck that trend and see a 14.4% increase compared to 2022. Are you ready?...

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Much has been made of Connected TV’s ability to transform the television into a performance marketing powerhouse, but the platform isn’t just changing the face of TV: it’s boosting outcomes across the advertising board. Now savvy marketers are harnessing CTV’s halo effect to amplify existing efforts in channels like paid search and social. Join Jon Zucker, Senior Product Marketing Manager...

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The “Attention! Trends and Predictions for 2023” summit wraps up with a live panel discussion featuring a mix of eMarketer / Insider Intelligence analysts and industry leaders from BlueConic and MNTN. They’ll take questions live from the audience on forward-thinking marketing, advertising, and commerce topics. It’s a great opportunity to drill down with these leading minds in the space.

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This year Connected TV rose to dominance and fulfilled its promise as a performance marketing platform. Streaming finally overtook broadcast and cable TV in viewership, the TV bundle returned in an improved state, and every major streaming service, including Netflix, has pledged ad support. CTV matured as an ad platform, and there are more changes coming. But how do you...

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Optimization should be a good thing: one less task on the to-do list and the best performance of your ad budget. However, the lack of transparency that often accompanies the optimization of paid search campaigns makes it hard for marketers to learn more about what works and what doesn’t. Luckily, performance isn’t just relegated to search–Connected TV provides performance with...

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