The Rise of CTV In Marketing

Summary

What This Session Is About

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. To remain competitive in the digital advertising space, it’s critical to stay up-to-date with the latest trends and technologies.

Industry experts will explore:

• Which programmatic TV trends you should embrace
• Identify which tech trends hold the most promise
• How to integrate CTV with other marketing strategies
• Benefits and challenges of CTV

Related Events

How (and Why) CTV is Driving Growth for Retail Mobile Apps

Presented by: eTail

The Top 5 Things Retail Marketers Need to Know About Connected TV

Presented by: National Retail Federation

Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

Presented by: Variety