The unclickable screen: How CTV accurately tracks performance
What This Session Is About
In a recent survey, marketers highlighted attribution as a top pain point in their CTV journeys. How can the unclickable TV screen be accurately tracked?
MNTN’s Matt Collins covers the best model for tracking performance metrics from the TV screen as well as what CTV attribution actually looks like on the back end and how the right CTV platform can measure the incrementality of advertisers’ efforts.
Take a look at the deck
2 Min Read
Get the latest CTV news, straight to your inbox.
Your destination for the latest stats, insights, and trends. Get it in your inbox every week.
Subscribe to our Email List
Keep up to date on the latest industry news and insights from MNTN.