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The B2B target audience is also doing business differently. Many office workers have traded their pantsuits for sweatsuits and a swivel chair at the office for a few days on the couch at home. Advertisers would be wise to remember that a B2B target audience is probably in front of the TV just as much as anyone else, making it the perfect place to find them.
The B2B target audience is also doing business differently. Many office workers have traded their pantsuits for sweatsuits and a swivel chair at the office for a few days on the couch at home. Advertisers would be wise to remember that a B2B target audience is probably in front of the TV just as much as anyone else, making it the perfect place to find them.
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