With a mission to deliver high-quality, affordable, and accessible online programs, American College of Education (ACE) prides itself on putting the satisfaction of its students first. The institution specializes in graduate programs for working adults and has carved out a unique position in higher education. Their advertising strategy mirrors this innovation, relying on rigorous testing and optimization to reach and acquire new students. However, a previous foray into Connected TV (CTV) left them disappointed when the platform they used didn’t align with their deliberate approach to advertising. What they really needed was self-serve accessibility and transparent performance insights to fuel strategic decisions.
In MNTN Performance TV they found exactly what they’d been looking for — an advertising solution that combined television’s reach with digital’s attribution and control. By embracing MNTN’s software and solutions, ACE turned CTV into a high-performing channel during the competitive back-to-school (BTS) season and throughout the year.