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From the MNTN Slack – The Numbers Tell All

Mel.Yap (Senior Content Marketing Manager) – Hey guys, I was doing some research for a blog post I’m writing…I found this on WARC. This article...

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It’s Prime Time, Baby

When NBCUniversal announced the release of their new Spotlight ad unit for Peacock, it had us question (again) linear TV’s true value in the advertising...

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Verizon Ducks Out on Digital Ads with Yahoo, AOL Sale

Verizon is bowing out of the media business with their reported sale of Yahoo, AOL, and a host of other properties to private equity firm...

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From the MNTN Slack – Travel Advertisers Need to Zig

The world is getting closer to reopening, and that means eager travel shoppers are looking to book flights, hotels, and adventures. So what does that...

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Nielsen vs. the VAB: Much Ado About Nothing

If you haven’t been following the latest drama going down in the TV advertising world, we’ll get you up to speed real quick.  Nielsen, the...

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The Travel Boom is Coming – What’s Your Ad Strategy?

“Travel is recovering pretty quickly. I don’t know if we’ll need to market very strongly in the summer.” That’s a quote from a major airline...

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The Performance Marketers Guide to Memorial Day 2021

With vaccines on the rise and normalcy slowly returning, it looks like the country is in for a swell summer – will we see a...

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AT&T Unloads DirecTV, Putting Focus on HBO MAX and Connected TV

AT&T made waves with their $48B acquisition of DirecTV back in 2014. Now, their significant investment into the linear TV world is ending with a...

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Google’s Ad Tracking Changes – Are There Unintended Consequences?

Google’s recent announcement that they would not replace cookies with an alternative tracking technology on their Chrome browser has sent a shockwave through the digital...

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