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Close Out 2022 Strong—How Advertising Gift Cards Can Help

The last two years have indeed been unprecedented. Now, just as people are settling into the “new normal”, a potential recession is on the horizon....

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Connected TV Retargeting For Travel Brands

Travel is back! With over 60% of Millennials and Gen Zers intending to book a vacation this year, now is the time to advertise to...

6 Min Read

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Come On In: All Types of Advertisers Can Find Success on CTV

Over the years, traditional television has come to be seen as a prestigious advertising channel. Events like the Super Bowl have only strengthened this viewpoint...

4 Min Read

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The TV Upfronts in a New Streaming World

It’s that special time of year when the stages are set and the red carpet is rolled out–not for an awards show but the annual...

5 Min Read

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How to Make an Ad Go Viral (It’s Easier Than You Think)

As an advertiser, you’ve probably noticed that Connected TV ads demand has been surging recently. Viewership is at record levels, more streaming services are announcing...

4 Min Read

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Ready, Set, Jump: 7 Best Practices to Make the Leap from Paid Search to Connected TV

Hooman Javidan-Nejad joined Ascent to discuss a topic that he, as a marketer, is passionate about–the best ways for paid search marketers to get started...

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Testing, Testing: B2B A/B Tests Come to the TV Screen

When it comes to testing, a performance marketer’s work is never done. If you’re a search marketer, you are probably already an A/B testing wiz,...

4 Min Read

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Connected TV Companies Utilize Varying Strategies to Protect Against Ad Fraud

Fraud makes headlines. Whether it’s a failed music festival or a New York City “socialite”, fraud is rampant and the advertising world is not immune....

4 Min Read

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Coinbase Cashes In on QR Codes

It was one of the most talked-about ads of the night. No celebrity talent, no voiceover, no special effects —heck, no call to action or...

5 Min Read

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