Basecamp

Your portal to news, insights, research, and more

Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go...

5 Min Read

Read More

The Silver Economy: What We Know About the Senior Generations on Connected TV

This post was produced in partnership with Coming of Age, a Lever Interactive company that specializes in marketing to audiences over the age of 50....

6 Min Read

Read More

From DVDs to Ad Fees, Netflix Continues to Evolve

When Netflix announced that they were launching an advertising-supported tier, speculation over the details of their future offerings spread like wildfire. From who they were...

3 Min Read

Read More

7 Audience Segments Travel Brands Should Be Targeting

Despite the current state of economic uncertainty, people are choosing to spend on travel. Nearly 70% of consumers reported that they’d travel in summer of...

5 Min Read

Read More

Go Big or Small With Connected TV Retargeting

This post was produced in partnership with Lever Interactive, a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting...

5 Min Read

Read More

Take the Decision Fatigue Out of Your Ad Mix

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. It can seem like a full-time job...

4 Min Read

Read More

Are You New to Connected TV? Here’s What You Need To Know.

This post was produced in partnership with Lever Interactive, a digital advertising agency specializing in emerging channels. It’s no secret that an increasing number of...

5 Min Read

Read More

Nonprofits—Strengthen Your Cause’s Voice Via Connected TV

What do you think of when you hear “TV advertising”? Maybe well-known beverage companies who promise a taste of the mountains or beach come to...

6 Min Read

Read More

The Results Are In…But Are They Good?

From A to F, there is a clear system of feedback in school. For testing ad platforms? Not so much; it can be unclear what...

2 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.