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Why Connected TV is an Important Part of Your B2B Advertising Mix

“Connected TV is bringing the prestige of television to B2B advertisers,” Ali Haeri, VP of Marketing at MNTN, noted on Friday. Historically, TV has been...

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Want Viewers to Watch Your Ad? Make Sure It’s Relevant to Them

There is a pretty clear difference between a good ad and a bad ad. Think back: you can probably name a favorite Super Bowl ad...

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When it Comes to Gift Cards, It’s Never Too Late to Add Them to Your Holiday Ad Strategy

Think it’s too late to influence your customer’s buying decisions as the holiday season gifting clock runs down? Think again. A majority of consumers—68% to...

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Here’s Why You Shouldn’t Worry About Supply Chain Issues This Holiday

Once again, the holidays are just weeks away. A lot has changed since the pandemic rocked last year’s holiday plans, but a sense of lingering...

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“SmokeScreen” Apps Defraud CTV Advertisers Out of Millions

Late last week, DoubleVerify’s Fraud Lab released a report detailing a new Connected TV scam – one that cheated advertisers out of $6 million in...

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What Do Performance Marketers Really Want?

Connected TV as we know it is at least fifteen years old. Over the last decade, streaming entertainment has exploded globally, with new platforms appearing...

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From the MNTN Slack – YouTube, We Have a Problem.

The Connected TV adtech platforms war is heating up, but is YouTube playing with fire? They’re competing with competitors like Roku and The Trade Desk...

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Facebook’s Troubles Mount Heading Into Q4 Holiday Season

Advertisers who would normally rely on Facebook to generate strong returns during Q4 may need to look elsewhere. As we edge toward Q4 planning, the...

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The Sky’s the Limit: Ad Opportunities in a Post-COVID World

It’s an understatement to say that the global COVID-19 pandemic presented unseen logistical and economical challenges that tested organizations of all sizes and industries. Almost...

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