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Changing Channels: Taking TV Data to Other Ad Platforms

A true marketer is always testing. To make the most of an ad budget, these constant tests help to eke out every possible conversion or...

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Is It a Fad or a Fit? How to Pick Your Next Ad Channel

It’s time to drop your tried-and-true ad channels and focus all your energy on TikTok. Or is it? Headlines may make you believe that the...

3 Min Read

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Find Your Audience on the TV Screen First

If someone offered you free market research and a way to streamline your ad budget, how quickly would you jump onboard? Believe it or not,...

2 Min Read

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Inflation is Driving Streaming Cancellations—But Content is the Cure

Like other goods and services, streaming services are not immune to inflation. As the cost of living continues to climb, consumers are cutting back on...

4 Min Read

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours...

5 Min Read

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Netflix + Microsoft—The Good, the Bad and the What Ifs

It’s finally here—following months of rumblings and conjecture, Netflix announced that it has chosen Microsoft as its technology and sales partner to help launch ad-supported...

1 Min Read

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Close Out 2022 Strong—How Advertising Gift Cards Can Help

The last two years have indeed been unprecedented. Now, just as people are settling into the “new normal”, a potential recession is on the horizon....

5 Min Read

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Connected TV Retargeting For Travel Brands

Travel is back! With over 60% of Millennials and Gen Zers intending to book a vacation this year, now is the time to advertise to...

6 Min Read

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Come On In: All Types of Advertisers Can Find Success on CTV

Over the years, traditional television has come to be seen as a prestigious advertising channel. Events like the Super Bowl have only strengthened this viewpoint...

4 Min Read

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