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Here’s Why You Shouldn’t Worry About Supply Chain Issues This Holiday

Once again, the holidays are just weeks away. A lot has changed since the pandemic rocked last year’s holiday plans, but a sense of lingering...

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“SmokeScreen” Apps Defraud CTV Advertisers Out of Millions

Late last week, DoubleVerify’s Fraud Lab released a report detailing a new Connected TV scam – one that cheated advertisers out of $6 million in...

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What Do Performance Marketers Really Want?

Connected TV as we know it is at least fifteen years old. Over the last decade, streaming entertainment has exploded globally, with new platforms appearing...

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From the MNTN Slack – YouTube, We Have a Problem.

The Connected TV adtech platforms war is heating up, but is YouTube playing with fire? They’re competing with competitors like Roku and The Trade Desk...

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Facebook’s Troubles Mount Heading Into Q4 Holiday Season

Advertisers who would normally rely on Facebook to generate strong returns during Q4 may need to look elsewhere. As we edge toward Q4 planning, the...

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The Sky’s the Limit: Ad Opportunities in a Post-COVID World

It’s an understatement to say that the global COVID-19 pandemic presented unseen logistical and economical challenges that tested organizations of all sizes and industries. Almost...

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From the MNTN Slack – The Numbers Tell All

Mel.Yap (Senior Content Marketing Manager) – Hey guys, I was doing some research for a blog post I’m writing…I found this on WARC. This article...

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It’s Prime Time, Baby

When NBCUniversal announced the release of their new Spotlight ad unit for Peacock, it had us question (again) linear TV’s true value in the advertising...

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Verizon Ducks Out on Digital Ads with Yahoo, AOL Sale

Verizon is bowing out of the media business with their reported sale of Yahoo, AOL, and a host of other properties to private equity firm...

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