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IDFA Changes Force DTC Brands to Look Beyond Facebook

Facebook and Instagram have traditionally enjoyed a nearly untouchable status as reliable performance ad channels. But a recent string of events and circumstances have caused ...

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Hot off the Press

We are only two months into the year, and it’s already full steam ahead! Last month kicked off our monthly webinar series, where we team...

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Advertisers: Is the Super Bowl Overrated?

Super Bowl TV commercials are considered one of the crown jewels of the ad world. Advertisers spend big ($5.5M is the going rate this year)...

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Hot Off the Press

It’s a new year and a clean slate, and while 2021 has already thrown us all a few curveballs, here at MNTN we always try...

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MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...

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Connected TV Advertising: Attribution for the Performance Marketer

If you Google the phrases ‘attribution’ and ‘digital marketing’ together, don’t be too surprised if you see the words ‘complicated’ and ‘confusing’ listed next to...

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MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...

2 Min Read

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Let’s Talk Connected TV

What a month it’s been, with the 2020 Election at the heart of it all. We’re almost at the end of what will be one...

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Connected TV Advertising: How Automation is Shaking Up the Traditional Agency Model

A report by leading market research firm Forrester predicts that 11% of digital, creative and media agency tasks in the US will be automated by...

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