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Hot Off the Press

It’s a new year and a clean slate, and while 2021 has already thrown us all a few curveballs, here at MNTN we always try...

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MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...

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Connected TV Advertising: Attribution for the Performance Marketer

If you Google the phrases ‘attribution’ and ‘digital marketing’ together, don’t be too surprised if you see the words ‘complicated’ and ‘confusing’ listed next to...

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MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...

2 Min Read

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Let’s Talk Connected TV

What a month it’s been, with the 2020 Election at the heart of it all. We’re almost at the end of what will be one...

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Connected TV Advertising: How Automation is Shaking Up the Traditional Agency Model

A report by leading market research firm Forrester predicts that 11% of digital, creative and media agency tasks in the US will be automated by...

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Connected TV Advertising: A/B Testing for the Performance Marketer

A diverse suite of creative assets not only produces enough variety to freshen up your campaigns – it’s also an invaluable testing tool. The benefits...

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How Big Brands Can Carve a Niche on Connected TV

When Banana Republic announced their first foray into television after a 15 year absence, the digital advertising industry took note. After all, they had already...

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TikTok’s Virality Vies for Advertiser’s Attention, But How Does it Prove Itself as a Performance Marketing Channel?

If you’ve caught onto the virality of TikTok, you’re not alone – those infamous 15 second dance moves are pretty catchy. With almost half of...

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