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Comparing Notes: Current Advertiser Strategies

These are uncertain times for advertisers. The most common thing we’re hearing from both brands and agencies is: what is everyone else doing? Advertisers everywhere...

4 Min Read

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How Effective Targeting Will Win the Mattress Wars

Mattresses. There’s barely a house in America without at least one. Marketing something that practically everyone wants and needs should be a piece of cake,...

8 Min Read

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