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Advertising
What Is Connected TV? How CTV Advertising Works (2025)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s a good thing for marketers. But how has it changed? Enter Connected TV (CTV). CTV has transformed the biggest screen in the house into a performance marketing channel. This key change...Most Recent Posts
MNTN Announces Creative Integration With QuickFrame AI to Help Brands Go Live Faster
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3 Min Read
Read MoreNetflix Advertising in 2025: Complete Guide for Marketers
Netflix advertising has officially moved from “new” to “meaningful,” and that changes the calculus for marketers. Netflix reported its ad-supported streaming plan reached 94M global...
10 Min Read
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Hulu remains a dominant force in streaming, offering advertisers premium, brand-safe inventory and advanced targeting capabilities on one of the most popular ad-supported platforms. As...
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Read MoreOTT Targeting: 7 Proven Strategies for Audience Targeting
Over-the-top (OTT) platforms are now a foundational part of the streaming ecosystem. With global OTT video users projected to exceed 4.9 billion by 2029 and...
5 Min Read
Read MoreCTV Targeting: 7 Proven Strategies for Audience Targeting
In the U.S., 90% of households use at least one Connected TV (CTV) device at least once per month. This widespread adoption has transformed CTV...
5 Min Read
Read MoreMulti-Channel Attribution: What Is It & How Does It Work?
Knowing how a customer discovered your brand helps pinpoint which marketing channels drive the most success. That insight lets marketers allocate budgets smarter, doubling down...
8 Min Read
Read MoreMulti-Touch Attribution: What Is MTA Modeling & How Does It Work?
In today’s digital world, consumers receive marketing messages from a wide variety of platforms and devices, from social feeds to streaming TV ads, search, and...
8 Min Read
Read MoreTV Attribution Models: What Are They & How Do They Work?
The digital era continues to transform TV advertising, and Connected TV (CTV) has firmly overtaken traditional linear viewing in reach and engagement. In 2025, U.S....
7 Min Read
Read MoreMacro vs Micro Conversions: What’s the Difference?
As performance marketers refine their 2025–2026 media plans, one truth remains: focusing only on bottom-funnel purchases can hide the real story behind campaign success. Smart...
9 Min Read
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