Make Your CTV Holiday Creative Anything But Ho-Ho-Hum
Min Watch
Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2025)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s a good thing for marketers. But how has it changed? Enter Connected TV (CTV). CTV has transformed the biggest screen in the house into a performance marketing channel. This key change...Most Recent Posts
What Is Linear TV? How Linear Advertising Works (2025)
In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Yet as viewing...
10 Min Read
Read MoreTV Advertising 101: Pros & Cons of Television Marketing
If it feels like TV advertising has entered a new era, that’s because it has. As of mid-2025, streaming now makes up 44.8% of all...
12 Min Read
Read MoreLocal TV Advertising Costs: 10 Factors to Consider
Marketers often assume viewers skip every ad they see. Reality tells a different story: when an ad feels relevant, 69% of consumers say they’re happy...
7 Min Read
Read MoreLocal TV Advertising 101: Beginner’s Guide for 2025
Local television isn’t what it used to be, and that’s excellent news for performance-driven brands. In 2025, U.S. Connected TV ad spend crossed $30 billion,...
8 Min Read
Read MoreQuickFrame AI Launches Subjects to Simplify Creative Consistency
We’ve all seen AI video creative that just looks a little off. The location subtly changes from scene to scene. A character suddenly has a...
3 Min Read
Read MoreConnected TV Statistics: Viewership & Growth Trends (2025)
Connected TV (CTV) continues to solidify its place as a mainstream entertainment platform and a powerful marketing tool. Brushing up on current CTV growth and...
6 Min Read
Read MoreAddressable TV Advertising: What Is It & How Does It Work?
With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. But the good news is...
8 Min Read
Read MoreCTV Retargeting 101: Complete Guide for TV Advertisers
Connected TV ads have opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and...
7 Min Read
Read MoreOTT vs CTV: Differences and Similarities, Explained
The rise of streaming has made the distinction between OTT and CTV one of the most important for modern marketers. With U.S. CTV ad spend projected to...
8 Min Read
Read More