Linear TV vs OTT Streaming: Differences & Similarities Explained
by Cat Hausler
Min Read
Hot Off the Press
Let's talk Connected TV - Here's our latest MNTN content snapshot.
2 Min Read
If you’ve been keeping up with the latest headlines in advertising, you might have seen our name thrown around a lot – along with a guy called Ryan Reynolds. You may have heard of him from Marvel’s blockbuster franchise Deadpool, among others. No big deal. Last month, MNTN and Reynold’s creative shop Maximum Effort merged, and needless to say we are so excited to have him and his team onboard. In other major news, we start off the (Q4) holiday cheer in anticipation of our annual guide. Take a front seat at our Adweek webinar with a recap to remember, and while you’re at it, take a scroll through our latest thought leadership content. Finally, get acquainted with our latest round of Quora FAQ to cap off a momentous month.
Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks!
Unboxing the Holidays
A look at holiday’s greatest hits (not Mariah Carey or Wham!) and how you can hit the ground running.
Read the blog post here.
What a Summer Reopening Means for Brands on Connected TV
Summer is here, COVID-19 is hopefully ending and Connected TV is heating up.
Read the blog post here.
Maximum Merger
What happens when the pioneer in Connected TV advertising merges with one of the industry’s greatest creative agencies?
Read the blog post here.
What Can Awareness-Driven Brands Learn from Direct-Response’s Movers and Shakers?
“Cord cutting isn’t just a trend, it’s the meta.” Learn how awareness-driven brands can hop on the CTV bandwagon, too.
Read the blog post here.
MNTN + Quora Digest
This month, we explore the relevancy of Connected TV, streaming TV ad quality, the technicalities behind buying Connected TV inventory and more.
Read the blog post here.
We’ll be sending over new bundles of content for you to enjoy and consume every few weeks via email. Don’t want to miss an update? Register your email below.
Sign Up for the Connected TV Report
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.