In the Blackout Battle, CTV Advertising is Still An Oasis
by Isabel Greenfield
4 Min Read
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The future is looking so bright for Connected TV that you’ll need shades.
4 Min Read
You could say that 2020 is the year where Connected TV advertising became mainstream, thanks to a global pandemic shifting consumer behaviour and forcing most of us indoors. A study by McKinsey reported that more advertisers are shifting their budget to digital than ever before, as more than 62% percent of consumers consume digital as a source of news and product discovery.
Currently, 73% of people are sticking with stay-at-home orders, and 36% report to be streaming TV more than usual, which happens to be the most common activity out of them all in 2020.
This can only mean one thing for advertisers: TV and mobile is your best bet at reaching audiences through video. This approach was once fragmented at best – you would usually set up creative and targeting separately for each channel, perhaps using a different agencies for each or a DSP. You would then need to track the performance of each separately, and since different providers have a different way of reporting – well, you know the rest. Thankfully, there is a tool that eliminates all of this headache and provides a seamless and fully integrated ad experience.
MNTN, a leader in Connected TV advertising, has been around for almost a decade and with that, brings a wealth of insights that has shaped its Performance TV solution to what it is today. Here’s how it helps advertisers create effective video ads that not only conforms to user’s behavior, but elevates the ad experience.
Connected TV will be here to stay. To learn more, check out some of the rest of our resources here, or sign up for a product demo using the sign up form below.
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