Navigating the Growing Connected TV Advertising Landscape
by Jaci Schreckengost
3 Min Read
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
More and more Americans have been turning to streaming to watch TV content. And according to new insights from AudienceProject, that has led to a decrease in use of traditional linear channels. In fact, 20% of Americans watch less linear TV and stream more TV series or movies as compared to last year. And 30% don’t watch any linear at all, only consuming content through streaming (as compared to the 20% of respondents who say they only watch linear).
The report, Linear TV and Streaming Insights 2022, found that one age range in particular is driving this change. TV watchers ages 15-55 indicated that they prefer streaming over linear TV, and 84% of this group say they stream content on a weekly basis. And considering only 44% of TV viewers see themselves watching linear TV in the next 5 years, it is clear that this transition can only be expected to continue into the future.
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The Academy Awards is undoubtedly Hollywood’s biggest night, and this year there was no star brighter than Connected TV (CTV). Most notably, Apple made history as the first streamer to bring home the top prize with its “CODA” winning Best Picture.
YouTube Is Pushing To Close The Gap Between Linear And CTV
TV and digital advertising remain siloed today despite the lines between devices becoming increasingly blurred. And now that YouTube has moved its YouTube Brandcast event to the same week as the Upfronts, the lines feel downright invisible.
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