Chamber Media knew that to generate more website traffic before the X3 Bar sale, they needed to target new, high-intent customers interested in health, fitness, and strength training. To effectively grow Jaquish Biomedical’s website audience and get potential customers excited about the X3 Bar, Chamber Media launched Performance TV prospecting.
A month before the sale, Chamber Media developed a robust prospecting campaign targeting audiences beyond those Jaquish Biomedical had previously reached via other advertising channels like Meta, Google, YouTube, and email. Using MNTN’s comprehensive audience-building tool — which gave them access to thousands of consumer segments — they served ads to groups with interests similar to Jaquish Biomedical’s X3 Bar, such as fitness enthusiasts, sports buffs, and Equinox gym members.
Chamber Media built a retargeting audience beforehand, as well. To capture information about site visitors, they implemented MNTN’s pixel — a simple piece of code used to track consumer actions — on Jaquish Biomedical’s website 60 days before the sale.
The data from the pixel enabled Chamber Media to create an effective retargeting campaign that they launched at the start of the X3 Bar event. To engage with and encourage business from consumers who had shown interest in Jaquish Biomedical, they targeted people who had visited the website in the previous 30 days but hadn’t made a purchase.
CTV ad creative was also a vital part of the success of these Performance TV campaigns. To best resonate with their ideal customers, Chamber Media worked with Jaquish Biomedical to develop powerful advertisements featuring clear, product-focused imagery and an assertive narrative and voiceover.
