By shifting their investment from display to MNTN Performance TV, National Business Furniture not only discovered their most effective performance channel—they improved the effectiveness of their entire marketing program.
National Business Furniture Increased ROAS by 400% and Drove 300%+ More Incremental Revenue with MNTN Performance TV
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We’re at the point now where CTV is right up there with our affiliate program, our organic search, and direct traffic. All while outperforming social and email marketing
Brian Boduch
Performance Marketer, National Business Furniture
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Higher ROAS vs. Display-only Efforts
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More Incremental Revenue Generated
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Lift in Assisted Conversions with Paid Social
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Lift in Assisted Conversions with Paid Search
Objective
Drive Site Traffic and Revenue from B2B Decision-Makers
While National Business Furniture (NBF) was earning a respectable 4.35x return on ad spend from their display retargeting efforts, they wanted to see if Connected TV could help them increase site traffic from B2B decision-makers and drive more valuable conversions. This meant shifting their investment from display retargeting to a CTV platform focused on generating leads and conversions, not just broad reach—all while preserving brand equity by delivering ads exclusively on premium, blue chip TV networks.
MNTN Performance TV was the ideal platform to achieve the team’s goals, thanks to its ability to target the right B2B audiences and optimize CTV campaigns towards conversion goals. Plus, MNTN offered NBF the ability to measure the deduplicated performance of CTV with unparalleled accuracy and see the direct impact that Performance TV had on the efficacy of its other marketing channels via MNTN’s integration with Google Analytics.
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