Replacements Leverages MNTN’s Creative-as-a-Subscription to Unlock Quarterly Creative Refreshes and Increase ROAS 240% Year Over Year

The Replacements team started by launching a Performance TV prospecting campaign in order to drive qualified traffic to their site. Campaign setup was easy—they simply selected their consumer segments using MNTN’s unique audience suite, uploaded their creative, set their budget and goal—and that was it, they were ready to launch. 

To capitalize on the increased site traffic from their prospecting, Replacements then launched a Performance TV retargeting campaign. They segmented their audience to target users who exhibited high-intent behaviors while on their site, like viewing product pages. This approach enabled them to spend budget solely on reaching these valuable users with high-impact CTV ads and keep their message top of mind—ultimately bringing them back to the site to convert.

Prior to utilizing CaaS, Replacements ran an evergreen introductory creative year-round. When they would refresh their ads, it would be during the holiday shopping season to capitalize on seasonality. With quarterly creative refreshes, however, they were well positioned to deliver timely messaging to their audience, while simultaneously preventing ad fatigue and ensuring campaign performance would remain strong.  

MNTN curated a CaaS package that aligned with Replacements’ needs and brand style, and provided them total creative control—from concepts, to scripting, and even selecting the talent. This was all handled in a streamlined process that made production simple and easy. 

Their creative leveraged an unboxing style, and featured their fine china series of products. Their goal was to inspire each generation to reinvent how to entertain, gather, and make a house a home—and their approach helped make that message resonate. 

The campaigns were a success, and drove significant improvements in return on ad spend and revenue. Once the retargeting campaign launched to complement the prospecting efforts, Replacements’ ROAS soared 417% month over month—proving Performance TV’s ability to drive consumers through the entire sales funnel. When looking at year over year performance for Q4, a vital time for any brand, Performance TV campaign revenue improved by 240% compared to the year prior.

Equipped with a steady stream of new, relevant creative, and an ad platform that delivers strong performance, Replacements achieved and exceeded their campaign goals.