Venus Et Fleur’s CTV Performance Blooms With MNTN Matched

With Mother’s Day rapidly approaching, Venus et Fleur was in a hurry to launch and ramp up their CTV advertising efforts. Performance TV’s easy-to-use platform, paired with dedicated support from MNTN’s Customer Success team, enabled them to launch their campaign in just four days.

Venus et Fleur was eager to engage with new customers, but they didn’t want to waste resources targeting the wrong audiences. To ensure they reached consumers most likely to purchase their luxury floral arrangements, they became early adopters of MNTN Matched. MNTN Matched suggested several high-intent keywords and Venus et Fleur added their own to create a strong targeting strategy. It then matched these keywords with real-time consumer data, and built a highly relevant audience with the strongest likelihood to convert after viewing their commercials.

Another essential piece of Venus et Fleur’s CTV efforts was an intentional creative strategy. As a luxury brand, they wanted to clearly communicate the quality of their products and what makes them stand out from the competition. Their commercials did this effectively — featuring clean imagery that showcased their diverse collection of floral arrangements, while celebrating mothers of all ages. They deployed two distinct ad variations, allowing them to test different messaging approaches and better understand what resonated with their target audiences.

Venus et Fleur’s investment with MNTN paid off. By targeting high-intent audiences with MNTN Matched, they surpassed their ROAS goal by an impressive 733% and bettered their average order value (AOV) goal by 9%. But powerful ROAS and AOV weren’t the only benefits MNTN delivered — Performance TV’s reporting suite proved indispensable.

“We discovered valuable audience insights we never had before,” Sein said. “MNTN showed that there were high-intent male audiences that we hadn’t been reaching. Additionally, we found unexpected success on networks beyond our traditional focus channels.”

MNTN’s impact extended beyond success on CTV. It created a halo effect, bolstering Venus et Fleur’s performance on other marketing channels, in addition to strengthening their brick-and-mortar business. Performance gains included a 36% increase in new users to their site during Mother’s Day, and a 33.95% increase in organic search.

Venus et Fleur’s Performance TV Mother’s Day campaign proved so successful that they made MNTN a cornerstone of their growth strategy. With even more aggressive growth goals set for 2025, they currently intend to continue to expand their investment in CTV as a performance channel, with MNTN Matched playing a crucial role.