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CTV Viewing Time Is Catching Up to Linear

Every week, new data reveals that linear is taking some hits — and this week is no exception. A report from Samba TV found that...

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Why Performance-Powered Brand Marketing Is a (Big) Game Changer in 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With so many brands unveiling their newest ad creative during the...

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51% of CTV Users Wish They Could Shop Online Using Their TV

A new survey from LG Ad solution has revealed that over half of Connected TV users are itching for a more shopping-friendly experience on their...

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Why CTV Can Be Your Brand Safety Shelter

No matter what platform you’re on, social media is pretty chaotic these days. Whether users are talking about a certain football game attendee, sharing too...

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From Walled Garden to Fortress: Amazon’s Ad-Supported Offering Is the One To Watch

With the Big Game around the corner, all eyes are on the NFL — and who’s streaming it. That’ll be Amazon. As their $1 billion-a- season,...

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88% of Americans Subscribe to at Least One Streaming Service

The world of streaming viewership has grown over the last few years, to the point where 88% of U.S. adults now subscribe to at least...

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The Top Mistakes Brands Make With Their CTV Ad Spend

If you missed the 2023 streaming recap, we’ll be honest: you missed a lot. Between the Hollywood strikes, delayed content releases, platform fragmentation and consolidation...

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Your Guide to Reporting and Measurement on Connected TV 

For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing...

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Ad-Supported vs. Ad-Free Subscription Sign-Ups: Who’s Winning?

Ad-supported platforms recently flexed their sign-up muscles, passing their ad-free counterparts for the first time. According to Antenna, in November 2023 a whopping 11.2 million...

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