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OTT vs CTV: Differences and Similarities, Explained

The rise of streaming has made the distinction between OTT and CTV one of the most important for modern marketers. With U.S. CTV ad spend projected to...

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Cable TV Advertising: Benefits, Rates, & How It Works

Trying to get your ads on cable TV? You’re not alone, but you might be in a shrinking crowd. Research paints a clear picture: U.S....

9 Min Read

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How ATTN Turned CTV Into a Blueprint for Repeatable Growth

Welcome to Where Are They Now, our series that revisits top performing MNTN customers who’ve evolved their Connected TV (CTV) strategies to unlock new levels...

2 Min Read

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What Is Netflix? Plans, Pricing, & How to Sign Up

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Netflix,...

6 Min Read

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What Is Hulu? Plans, Pricing, & How to Sign Up

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Hulu,...

6 Min Read

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What Is Peacock TV? Plans, Pricing, & How to Sign Up

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Peacock...

6 Min Read

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What Is Plex? Pricing & How It Works

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Plex,...

5 Min Read

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From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

Let’s be honest — Q4 can be chaotic. Between holiday shopping and the year coming to a close, there’s a lot going on. Advertisers, listen...

3 Min Read

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OTT Viewership Statistics & Industry Growth Trends (2025)

Over-the-top (OTT) television has taken the world by storm; billions of people now use it every day to stream their favorite shows and movies.  With...

6 Min Read

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