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The Latest Ad Trends That Marketers In the Know Need to Know

According to science*, these are the three fastest observed phenomena in the world: As marketers, we’re expected to not just be in the know on...

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Upfronts 2024: How Fragmentation, New Models, and Brand-fluencers Are Shaping the Future of Connected TV

The upfronts has come and gone for another year, but it’s left many questions about Connected TV and its place in the digital ecosystem. Here’s...

8 Min Read

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The Future of (C)TV Is Now

If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an improved search feature or a...

4 Min Read

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What You’re Actually Getting When You Buy Performance TV

Connected TV is a buzzword in the advertising space, but it’s not always clear what it can really do for advertisers. We often hear questions...

1 Min Read

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We’re Bringing Real-World Measurement to Real-Time Reporting — Introducing Offline Attribution

Is brick and mortar dead? Or is it having a moment? Turns out it’s neither of those — in fact, it’s here to stay. The...

3 Min Read

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From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming

The Netflix Q1 2024 performance report is out. Not only did it cover the streamer’s recent results, it also came with news that might determine...

8 Min Read

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Seeing Connected TV Through a Search Marketer Lens 

As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect...

3 Min Read

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And the Award for Most Successful Industry on CTV Goes To…

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. With over...

4 Min Read

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Are All AI Features Created Equal? Not in Video and CTV

AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can tell viewers what it thinks...

3 Min Read

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