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OTT Technology: How Over-The-Top Tech Works

Over-the-top (OTT) technologies have reshaped the digital marketing industry, effectively changing the way consumers encounter and digest content. That’s great news, but have you ever...

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10 Best CTV Ad Examples Proven to Work

Connected TV (CTV) has quickly become one of the most powerful marketing mediums for today’s biggest brands. CTV ads are delivered on streaming devices like...

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OTT Advertising Examples: 10 Campaign Ideas Proven to Work

QuickFrame (QF) works with clients across a wide range of industries to produce on-brand, impactful video content that supports their growth goals. When combined with...

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OTT Measurement: 8 Metrics & Benchmarks to Track Success

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. OTT offers a number of advantages...

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The Latest Ad Trends That Marketers In the Know Need to Know

According to science*, these are the three fastest observed phenomena in the world: As marketers, we’re expected to not just be in the know on...

6 Min Read

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Upfronts 2024: How Fragmentation, New Models, and Brand-fluencers Are Shaping the Future of Connected TV

The upfronts has come and gone for another year, but it’s left many questions about Connected TV and its place in the digital ecosystem. Here’s...

8 Min Read

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The Future of (C)TV Is Now

If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an improved search feature or a...

4 Min Read

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What You’re Actually Getting When You Buy Performance TV

Connected TV is a buzzword in the advertising space, but it’s not always clear what it can really do for advertisers. We often hear questions...

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We’re Bringing Real-World Measurement to Real-Time Reporting — Introducing Offline Attribution

Is brick and mortar dead? Or is it having a moment? Turns out it’s neither of those — in fact, it’s here to stay. The...

3 Min Read

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