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From the MNTN Slack — Video Ad Channels Should Be Friends

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate?...

8 Min Read

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The Latest Tools Making Every CTV Campaign a Slam Dunk

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But as a cutting-edge digital tool,...

4 Min Read

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Real World Performance Wins from MNTN’s Top Retail Advertisers

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As...

6 Min Read

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Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?

As media companies continue to spend on big-budget, premium streaming content, they’re looking for ways to get more out of their investment. One of their...

5 Min Read

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Creative Power: The (Human) Secrets to CTV Ads that Convert

Brands across the globe are developing marketing strategies for a competitive consumer market, which makes the quality of your ad creative more important than ever...

5 Min Read

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Which Came First, the Ad or the Show?

“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what is quickly becoming a chicken-and-egg...

5 Min Read

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Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024

As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success...

2 Min Read

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Save the Data: How To Put CTV Data To Work

More than ever, staying ahead of the competition in marketing means optimizing your strategies. One way to continuously improve is by effectively using marketing data...

4 Min Read

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Despite Subscription Fees, Audiences Keep Streaming

The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s a little hard to tell...

4 Min Read

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