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From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming

The Netflix Q1 2024 performance report is out. Not only did it cover the streamer’s recent results, it also came with news that might determine...

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Seeing Connected TV Through a Search Marketer Lens 

As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect...

3 Min Read

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And the Award for Most Successful Industry on CTV Goes To…

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. With over...

4 Min Read

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Are All AI Features Created Equal? Not in Video and CTV

AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can tell viewers what it thinks...

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From the MNTN Slack — Video Ad Channels Should Be Friends

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate?...

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The Latest Tools Making Every CTV Campaign a Slam Dunk

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But as a cutting-edge digital tool,...

4 Min Read

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Real World Performance Wins from MNTN’s Top Retail Advertisers

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As...

6 Min Read

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Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?

As media companies continue to spend on big-budget, premium streaming content, they’re looking for ways to get more out of their investment. One of their...

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Creative Power: The (Human) Secrets to CTV Ads that Convert

Brands across the globe are developing marketing strategies for a competitive consumer market, which makes the quality of your ad creative more important than ever...

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