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Who’s Your Audience? Halloween 2023 Edition

What’s scarier than Halloween? For advertisers, there’s nothing more ghastly (or ghostly?) than failing to hit those ROI and revenue goals. It really makes you...

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More Than 50% of TV Viewership in 2023 Is on CTV

According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for...

2 Min Read

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Expect the Unexpected—Audiences Don’t Always Behave How You’d Think

Gen Zs love TikTok. Millennials will rock a side part to the grave. Baby Boomers can’t figure out technology. Gen Xers…are they even a part...

6 Min Read

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US Retail Media CTV Ad Spend Will Reach $5.63 Billion by 2027

There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests...

3 Min Read

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Your MNTN Audience Builder Just Got the HGTV Treatment

Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together...

2 Min Read

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The Strange New World of CTV Demand Generation

It’s time to start thinking outside the galaxy box. As more and more marketing teams search for the most effective ways to drive demand generation...

3 Min Read

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How MNTN’s Creative-as-Subscription™ Drives a Force Multiplier Effect

We’ve explored the business impact of creative variation on performance here before, but what about the human impact? A strong creative pipeline improves in-house teams...

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The State of Connected TV in August 2023 

As more marketing teams lean more into the power of Connected TV (CTV), smart marketers need to keep up with its rapid evolution. Today, marketing...

4 Min Read

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Is What You C(TV) What You Get? Buyers Want More Content-Level Transparency

In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with...

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