Explore & Learn

• Case Studies

  Brand & agency success stories
  • Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN

    Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand was preparing a robust omnichannel rebranding initiative, and the CMO was determined to make Connected TV (CTV) an important cornerstone of the campaign, which led them to MNTN Performance TV. But while the brand’s team were performance marketers themselves, they had less experience running media for this relatively new channel and found they needed support to ensure CTV would be ready to launch with the rest of their mix.  As the brand approached its deadline for launching ads, they reached out to AdParlor — a flexible and successful digital agency with performance marketing experience — to see if they’d be willing to jump in at the 11th hour and help. The retailer was already collaborating with AdParlor on other performance channels, so they knew the agency was deeply familiar with their customer base and could be trusted. Would they be willing to take the keys to MNTN Performance TV — a platform that the agency was unfamiliar with — and learn how to use it so they could get the ads up in time for a strict go-live date? AdParlor was up for the challenge. And thanks to MNTN Performance TV’s self-serve platform, they didn’t just save the day — they soared past their client’s expectations.

  • woom Zooms to Peak Connected TV Performance With MNTN

    Founded by two dads in a garage in Vienna, Austria in 2013, woom creates kids’ bikes perfectly designed for their proportions and riding behaviors. After experiencing success in the European market, they were eager to expand their business to the U.S. They knew they needed to take a different approach to reaching their ideal audiences in this market, so woom wanted to give a new advertising channel — Connected TV (CTV) — a try. They wanted a CTV advertising solution that was easily scalable and would allow them to properly communicate their brand story and emotion-driven messaging, while also driving strong performance. MNTN Performance TV allowed them to do all this and more, resulting in impressive full-funnel results.

  • National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

    A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

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• White Papers

  Research & analysis
  • Your Guide to Performance TV For 2025

    When brands apply a performance marketing mindset to CTV, they can deploy strategic,lower funnel coverage that complements existing strategies, reduces ad budget waste,and drives higher conversions. This guide is designed to share the learnings of what a performance marketing mindsetcan do on CTV — and show how MNTN makes it possible.

  • TV is the New Performance Driver.

    Like the automobile itself, automotive advertising has seen multiple dramatic transformations throughout its history. Now, automotive advertising is changing again by using Connected TV as a complementary powerful solution that sits alongside existing investments and maximizes the impact of existing strategies. And savvy dealerships are already tapping into this channel to capture intent, boost efficiency, […]

  • Your Performance TV Guide to Holiday 2024

    Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.

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• Webinars & Events

  See what we're up to next

  On-Demand

  Innovation & Implementation: Applying AI to Your Marketing Business

  Presented by:

  

  On-Demand

  Innovation & Implementation: Applying AI to Your Marketing Business

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  On-Demand

  How MNTN Helped AdParlor Win Big

  On-Demand

  How CTV Accelerates Results for the Auto Dealerships

  Presented by:

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    How MNTN Is Bringing Hollywood Creativity to Small Business

     

  • News

    MNTN Named to Inc.’s 2024 Power Partner Awards

     

  • News

    MNTN’s Ryan Reynolds and Mark Douglas Share the Keys to Killer Marketing

     

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• Blog

  Best practices, insights, and more.
  • Connected TV

    Ecommerce Sales Funnel: Complete Guide for Marketers

    by The MNTN Team

  • Advertising

    Customer Acquisition Cost (CAC): What Is It & How to Calculate

    by The MNTN Team

  • Advertising

    Customer Retention Rate: What Is It & How to Calculate

    by The MNTN Team

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