CES 2024: Stagwell (STGW) and MNTN Announce Partnership in Unified Performance SolutionsLearn More
Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?
As media companies continue to spend on big-budget, premium streaming content, they're looking for ways to get more out of their investment. One of their newest methods is a bit of a blast from the past: streaming originals… broadcast on...
March 22, 2024
Geotargeting: What Is It and How Does It Work?
As a business owner, you’d no doubt like to connect with more relevant audiences and improve your return on ad spend (ROAS). Enter geotargeting — your secret weapon in the fight for consumer attention and engagement. That said, what is...
March 20, 2024
DSP, SSP, and Ad Exchange: What’s the Difference?
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third...
March 19, 2024
Which Came First, the Ad or the Show?
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what is quickly becoming a chicken-and-egg conundrum in TV town. “It was one of the biggest steps in bringing the worlds...
March 14, 2024
Ad Exchange: What Is It and How Does It Work?
The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising, an ad exchange is something...
March 14, 2024
Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024
As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer....
March 14, 2024