426 results found for versus

Video Retargeting: 5 Reasons Why Connected TV is the Next Big Thing

If you had to guess, how many businesses use video as a marketing tool? If you guessed nearly nine out of ten, you’re right (you’re so smart)﹣87% of businesses use video in their marketing efforts. And nearly all of those...

March 3, 2020

Advertising Guidance Concerning COVID-19

As advertisers, it’s crucial to be engaged with our target audience’s behavior. With recent developments regarding COVID-19 (AKA the coronavirus), many consumers are being cautious, opting to avoid public spaces in favor of staying home. In all likelihood this will...

March 10, 2020

The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting

The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down to a Goldilocks approach of cherry picking the right combination of channels to maximize returns and make those dollars stretch...

April 15, 2020

DSP Versus Performance TV

The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level.  Traditionally, DSPs...

April 23, 2020

Video Advertising Versus Performance TV

We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question you may ask upon first glance: aren't video advertising and Performance TV one and the...

April 30, 2020

MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...

May 15, 2020