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Video Retargeting: 5 Reasons Why Connected TV is the Next Big Thing
If you had to guess, how many businesses use video as a marketing tool? If you guessed nearly nine out of ten, you’re right (you’re so smart)﹣87% of businesses use video in their marketing efforts. And nearly all of those...
March 3, 2020
Advertising Guidance Concerning COVID-19
As advertisers, it’s crucial to be engaged with our target audience’s behavior. With recent developments regarding COVID-19 (AKA the coronavirus), many consumers are being cautious, opting to avoid public spaces in favor of staying home. In all likelihood this will...
March 10, 2020
The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting
The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down to a Goldilocks approach of cherry picking the right combination of channels to maximize returns and make those dollars stretch...
April 15, 2020
DSP Versus Performance TV
The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level. Traditionally, DSPs...
April 23, 2020
Video Advertising Versus Performance TV
We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question you may ask upon first glance: aren't video advertising and Performance TV one and the...
April 30, 2020
MNTN + Quora Digest
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...
May 15, 2020